Recent Articles

Top 10 Benefits of Knowledge Base for Your Organization

As a business owner, there might be hundreds of things in your mind.  How to deliver the best-in-class support to customers and improve retention?  How to make employees stick to your organization and become lifelong contributors to its growth?  How to win customers, grow sales, and become the top brand the market has seen in...
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Customer Knowledge Management Guide: Everything You Need to Know

Gaining a 360-degree view of your customers is no more a choice. Like it or not, but you have to push yourself to take a genuine interest in your customers, to serve them better and faster. For delivering unparalleled services and exceptional experiences to customers, you need to be well-versed with the likes and dislikes...
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Difference Between Help Desk and Knowledge Base Software

As the business environment gets more competitive, customer expectations have significantly gone up. Today, more than ever before, buyers value the quality of customer service they get from brands. A Microsoft study shows that 54% of customers have high customer service expectations, with 69% of them rating it as very important in their choice of...
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Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...
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The Ultimate Knowledge Base SEO Guide for 2024

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
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How to Create an FAQ Page: Steps & Examples

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...
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How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...
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Can a Travel Knowledge Base Help You Cater to Globetrotters?

A few years ago, my parents paid frequent visits to offices of travel agents to finalize our annual holiday destination and plan the itinerary. Now when I look back, I realize how tedious and time-consuming it was, right from zeroing in on a travel destination and booking tickets to choosing a hotel and planning the...
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Is Healthcare Marketing Only About Brand Awareness?

The healthcare industry is undergoing a massive metamorphosis, thanks to the changing preferences of patients across the globe. Gone is the time when healthcare providers were only concerned about enhancing their brand awareness. The concept of healthcare marketing is shifting its focus from being brand-oriented to being consumer or patient-centered. Healthcare marketing is being rethought...
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Building Consumer Awareness Can Actually Sell Your Brand

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...
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