Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

Knowledge Base Video Guide: How to Create & Best Practices

  Video has become one of the most cost-effective ways to promote, train, and support customers. If used the right way, it can both save you money and make you money. – Shep Hyken Video is the new BIG THING. If you aren’t using videos to improve cx with knowledge management, you’re probably missing out...
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What Is IT Documentation? Best Practices & Top Tools Explained

IT team members running from pillar to post, resolving support tickets, answering repetitive questions – this is a common scene in most companies.  In fact, every company has that one IT guy who employees seek help from whenever they are bothered by a technical issue.  With IT documentation software, you can make every employee familiar...
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How to Set Up Your Dream Customer Support Operations Team

One thing that can give you a definite edge over the competition is the quality of your customer service. Research by Microsoft testifies this pretty well: Image Source: ProProfs To meet these expectations, simply having a powerful customer support team doesn’t suffice, especially during times when your business is going through rapid development or a...
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Top 10 Benefits & Characteristics of Knowledge Management Systems

In the age of information overload, it’s common to see employees and customers struggling to find the needed information. This leads to frustration, decreased productivity, and missed opportunities.  But there’s a solution: a knowledge management system with features designed to tackle these challenges head-on. It captures, organizes, and shares an organization’s collective knowledge, making it...
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How to Create a Knowledge Base Content Strategy: Tips & Examples

Whether you already have a knowledge base for customer support or you are thinking of creating one, the big question that you are likely to face is:  How should we create content that clicks with customers? What kind of content would actually help customers solve problems?  That’s where a knowledge base content strategy comes to...
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Delight Your Customers With Real-Time Support

Time isn’t the main thing. It’s the only thing. – Miles Davis Real-Time – A word so overpowering, that if you combine it with anything – customer support, communication, or collaboration, it completely changes the meaning of the entire concept.  Take, for instance, real-time customer support.   Customer support is something various businesses are good at,...
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How to Create Software Documentation that Improves User Adoption in 2026

If users have to call you to understand how your software or SaaS product works, your documentation has already failed. I’ve seen great products lose users not because of bad code, but because nobody could figure out how to use them.  When teams skip or rush the process to create software documentation, the cracks show...
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How to Create a Self-Service Help Center

Customer service has got a massive makeover in recent years. Calls and emails are a thing of an era gone by, as customer service today is all about customers helping themselves, and becoming self-reliant.  Thanks to the influx of technological developments, customers have become so accustomed to getting everything in an instant, that the mere...
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How to Write a Technical Manual That Cuts Support Tickets and Confusion

“The best product in the world fails if people can’t figure out how to use it.” I’ve seen this happen more times than I can count. A team spends months building something genuinely useful, ships it, and then the support inbox floods because nobody could figure out step three of the setup process. The problem...
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31 Important Customer Service Skills

To stay relevant and competitive in the market, simply focusing on customer happiness won’t suffice. Times are changing, and you need to move past customer happiness and take a step ahead by focusing your energies and channelizing your efforts towards customer delight.   For achieving this, the first thing that comes to your mind is your...
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