Brayn Wills

The demand for instant access to information and support has never been higher, and online documentation has emerged as a key solution.  It offers users immediate access to manuals, guides, and how-tos with just a few clicks. This innovative approach to documentation caters to the modern consumer’s expectations for speed and efficiency and addresses several...

Do you know the secret ingredient behind a business that is flourishing and growing by leaps and bounds? “There’s no secret ingredient” is just a myth! I know that you know, and almost every business knows about it. Still, it’s taken for a ride by many businesses. How ironical? Here, I am talking about CUSTOMER...

There are scores of software products on the market, but only a few manage to win customers.  Why is that so?  That’s because while most products focus on offering the best-in-class features, only a few provide customers with what they really want – a convenient, hassle-free experience.   Something as simple as technical documentation can make...

Instant answers – that’s what customers look for when reaching out to your support team. But what if they aren’t able to deliver prompt responses in time of need? Imagine: One of your customers, Steve, approached your support team 15 days back with a query. He was confused how a particular aspect of your product...

Large companies with complex organizational structure—thus, a repository of disparate knowledge across its various business units—should leverage knowledge acquisition to improve their overall efficiency. Although knowledge acquisition is commonly associated with a manufacturing company’s research and development goal, it can be utilized also for other business processes, namely: I.T., operations and, to a degree, customer...

The past few decades in education have witnessed a respectable trend away from Behaviorism and towards more Constructivist pedagogies in the classroom. Rather than engaging students in repetitive “drill & kill” exercises with scantron exams, the thinking goes, we should be assigning more collaborative, project-based activities that encourage students to seek their own knowledge. State...

Today, when people only demand access to accurate information, a rich, broad Knowledge Base is an absolute necessity. A self- serving, centralized repository of information about a product, service, department or topic, a Knowledge Base is one of the most accessible and most affordable ways to keep customers happy. It contains data that could come...

Businesses have gone global these days; not only geographically, but also in terms of their customer base. Given the staggering growth a global business promises, business owners can’t be restricted to a single city or even country. Expanding cross country is the way to go; however, it comes with its set of challenges. As geography...

When it comes to working in an organization, the most valuable asset for an employer is his employees. The business can work efficiently only when its employees are motivated, dedicated and happy with their work. The only way to keep employees happy is to make the business processes easy and used-friendly. That’s where a knowledge-based...

Organizational learning, for many, is still a confusing concept. Knowledge is an abstract thing—it’s not a tangible asset—and so understanding how to manage and disseminate it can be tricky. And yet, it is essential for the success of any business. Without sound knowledge management practices, a company is merely spinning its wheels: it’s not going...