Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

10 Best Zendesk Alternatives & Competitors to Improve Customer Support in 2025

When you’re building a customer support system, the right platform can make all the difference. For years, Zendesk has been a go-to choice for many, but it’s not the only player on the field.  I’ve noticed a growing number of businesses seeking Zendesk alternatives for better, transparent pricing, more advanced features, or a user experience...
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Cross-Team Collaboration: Benefits, Best Practices, & Examples

Ever wondered why some companies rise to success sooner than others?  Besides stellar products and services, these market winners have one thing in common – they have understood the incredible importance of cross-team collaboration for long-term, sustainable success! Whether it’s about launching a new product in the market, devising a new policy, or building a...
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Operations Manual: Types, Benefits & How to Create One + Examples

After spending decades consulting with businesses ranging from startups to established enterprises, I can tell you the dirty little secret of ambitious growth. I’m sure it will instantly expose every flaw in your process. The solution is an operations manual, the single most critical tool for making sure your quality, service, and efficiency are perfectly...
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7 Biggest Knowledge Management Challenges & Their Solutions

Imagine the amount of data being generated every single day by your employees – it’s humongous, right?  This influx of information is making knowledge management software increasingly important for organizations. It centralizes all business information, so your employees can work with minimum friction and maximum clarity.  While there are substantial benefits knowledge management brings to...
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What is Self Service Portals: Guide, Examples & How to Create It?

Is the never-ending ticket inflow degrading the quality of your support services and pushing customer satisfaction rates to an all-time low?  This is a common challenge that is urging most businesses to rethink their customer support strategies.  If you are sailing in the same direction, there is some good news for you!  A self-service portal...
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Process Documentation: Types, Benefits & How to Create One in 2025

I’m sure you have encountered this at some point: a key team member is out, and a critical process comes to a halt because all the knowledge exists in their head. A process documentation system would’ve been extremely valuable in such cases. It helps transform those informal steps into a clear, written, or video guide....
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9 Practical Tips to Implement Proactive Customer Service

Customer service, by default, revolves around the traditional concept of helping customers when they show up with a problem. There is nothing wrong with this approach except the fact that customers have to go through the frustrating process of emails and calls every time they encounter challenges.  Is this reactionary approach sufficient in today’s intensely...
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10 Best Nuclino Alternatives & Competitors for 2025: Buying Guide With Templates

Nuclino is a simple yet modern knowledge base software that offers an intuitive platform for your employees to collaborate and share knowledge.  The tool has many features that add to its popularity, like its clutter-free interface that doesn’t confuse newbies and its reliable search engine that displays results in no time.  However, Nuclino has its...
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What Is Knowledge Transfer Process & Why It Matters for Businesses

As a consultant helping teams scale operations and documentation for the past 10+ years, I’ve seen brilliant businesses crumble simply because their smartest minds walked out the door, with no one capturing what they knew, aka failing knowledge transfer. Whether onboarding new hires, handing off projects, or prepping for retirement, the real challenge isn’t what...
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10 Leading ClickHelp Alternatives for 2025

ClickHelp is a powerful software documentation tool for creating software documentation and has been in the market for quite some time now. Features like effortless migration, powerful integrations, and smart single sourcing have made it a popular choice for companies.  While ClickHelp is undoubtedly a great tool, it comes with its own set of flaws...
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