Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

30+ Documentation Facts & Trends to Show Why Knowledge Management Matters

Documentation has become the backbone of how modern teams work, share knowledge, and deliver consistent experiences. Yet, most organizations still struggle with outdated processes, scattered information, and undocumented workflows that hinder team productivity. To help you understand where the industry is heading and why structured documentation matters more than ever, I’ve gathered 30+ documentation facts...
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50+ Knowledge Base Trends & Statistics for 2026: Key to Improve Self-Service

A modern knowledge base is no longer just a support add-on—it’s a core part of how companies scale customer service, onboard employees, and share information efficiently.  As customer expectations rise and AI adoption accelerates, the way organizations build, manage, and measure their knowledge bases is changing fast. In this report, we break down the most...
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How to Set Up & Maintain a SOP Repository & Documentation System

For years, I’ve watched thriving companies unknowingly hamper their own growth. The villain isn’t a competitor; it’s the fragmented SOP repository—a scattered mess of outdated PDFs, confusing PowerPoint links, and unsearchable Google Docs.  If your team spends more than five minutes looking for a critical procedure, you don’t have a knowledge management system; you have...
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60+ Customer Service Statistics: Reduce Churn & Master CX in 2026

Customer service isn’t just a “department” anymore—it’s the engine that drives retention, reputation, and revenue. And the numbers prove it.  Well-researched customer service statistics tell you everything: from how quickly customers expect replies, what channels they prefer, to how many will switch brands after one bad experience. These stats don’t just make good slides for...
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50+ Self-Service Statistics to Shape Your Customer Support Strategy in 2026

Customer support is evolving fast, and the numbers prove it. Recent self-service statistics reveal that around 84% of customers prefer solving issues on their own before contacting a support agent. This shift reflects how modern users value speed and independence — and how businesses are responding with intuitive help centers, searchable knowledge bases, and AI-powered...
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How to Use Sales Standard Operating Procedures (SOPs) to Streamline Sales & Marketing

I’ve sat in too many planning meetings where Marketing blames Sales for “dropping the ball” and Sales blames Marketing for sending “poor leads.”  Trust me, the biggest revenue killer is the friction in the middle of your funnel. The only document that can reliably bridge this chaos is the sales standard operating procedure (SOP). My...
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Finance Standard Operating Procedures: Your Guide to Perfect Compliance

I’ve sat in boardrooms where a single mistake — like an incorrect spreadsheet or an outdated approval process—turned into compliance nightmares and financial penalties big enough to erase an entire quarter’s profit. The biggest myth in accounting is that controls are just a tedious necessity. In reality, your finance standard operating procedures (SOPs) are the...
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Building a Smarter Self-Service Knowledge Base? Explore All In-Demand Features

I’ve seen countless knowledge bases make big promises but fall short in execution—leaving customers frustrated, questions unanswered, and support tickets piling up. It’s a recipe for disaster. But over the years, I’ve learned that the key to successful user experience lies in choosing the right self-service knowledge base software features.   With 61% of customers preferring...
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What Are the Best Practices for Managing & Maintaining an Internal Knowledge Base?

Imagine you are in the office and need to find a specific policy, understand a benefits question, or troubleshoot a software issue. You’re met with… nothing. Or worse, a labyrinthine intranet that sends you down a rabbit hole.  Being in the self-service solutions domain for a decade now, I’ve seen firsthand the impact a poorly...
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What Is Online Documentation: Types, Best Practices & Examples

I spoke to over 50 people about the future of customer self-service, and they all shared the same thing—It’s quite a struggle to find answers online and resolve issues independently.  Effective online documentation serves as a 24/7 customer service representative, providing instant access to answers, troubleshooting guides, and tutorials. When done right, it can help...
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