Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

Building a Smarter Self-Service Knowledge Base? Explore All In-Demand Features

I’ve seen countless knowledge bases make big promises but fall short in execution—leaving customers frustrated, questions unanswered, and support tickets piling up. It’s a recipe for disaster. But over the years, I’ve learned that the key to successful user experience lies in choosing the right self-service knowledge base software features.   With 61% of customers preferring...
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What Are the Best Practices for Managing & Maintaining an Internal Knowledge Base?

Imagine you are in the office and need to find a specific policy, understand a benefits question, or troubleshoot a software issue. You’re met with… nothing. Or worse, a labyrinthine intranet that sends you down a rabbit hole.  Being in the self-service solutions domain for a decade now, I’ve seen firsthand the impact a poorly...
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What Is Online Documentation: Types, Best Practices & Examples

I spoke to over 50 people about the future of customer self-service, and they all shared the same thing—It’s quite a struggle to find answers online and resolve issues independently.  Effective online documentation serves as a 24/7 customer service representative, providing instant access to answers, troubleshooting guides, and tutorials. When done right, it can help...
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What Are the Key Features to Look for in Standard Operating Software?

Would you listen to a symphony orchestra where each musician plays their tune, ignoring the guide and the instructions? Not really music to your ears, right?  Similarly, in the business world, a lack of standardized operating procedures (SOPs) can lead to chaos, inconsistency, and missed opportunities. No wonder businesses increasingly use standard operating procedure software...
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What Is an Employee Handbook & Why Is It Important?

Imagine starting your first day at the office, excited to contribute, only to be bombarded with a tidal wave of information, policies, and procedures.  This can leave your newly joined employees feeling overwhelmed, confused, and unsure where to turn. In such cases, it’s natural for them to crave a simple and well-crafted employee handbook. An...
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What Are the Common Mistakes to Avoid When Creating a User Manual?

Creating a user manual seems straightforward until frustrated users start reaching out with the same questions it was meant to answer. Poorly structured guides, confusing jargon, or missing details can leave users feeling lost. Understanding the common mistakes to avoid when creating a user manual is crucial for ensuring that your documentation is effective, user-friendly,...
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How to Choose the Right User Manual Software for Your Business + Top 5 Tools

Over the years, I’ve seen dozens of user manuals that are more likely to gather dust than guide users.  Dense paragraphs and technical jargon leave many products unused or misunderstood. But it doesn’t have to be this way. Knowing how to choose a user manual software platform can be the first step in the right...
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What Is Enterprise Knowledge Management: Importance, Methods & Tools

Modern organizations generate vast amounts of knowledge—emails, reports, customer interactions, and insights—yet much of it remains scattered or lost. Without effective enterprise knowledge management systems, this deluge can overwhelm employees, leading to inefficiencies and missed opportunities. Lacking a structured approach to manage this information results in employees spending excessive time searching for data, duplicating efforts,...
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How to Write a Business Requirements Document (BRD): Benefits & Samples

Building a house without a blueprint means chaos, confusion, and costly mistakes. The same applies to business projects without a Business Requirements Document (BRD). Without a clear roadmap, teams risk miscommunication, scope creep, and endless revisions. In fact, 37% of projects fail due to unclear objectives, and nearly half derail because of misalignment between business...
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What Is an HR SOP: Types, Benefits & How to Create (With Templates & Examples)

Standardized processes are the backbone of any successful organization, but what happens when every employee has their own way of doing things?  Inconsistencies, confusion, and even legal risks become the norm. HR SOPs can save you by bringing order and consistency to all this. HR SOPs provide step-by-step instructions for various HR processes, from onboarding...
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