Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

11 Best Atlassian Confluence Alternatives & Competitors for 2025

Atlassian Confluence is undoubtedly one of the leading knowledge management and collaboration tools, having won the trust of millions of businesses. Then, why have businesses started searching for the closest Confluence alternatives?  After interacting with many users, I came to realize that its conventional features and design don’t seem to meet companies’ changing needs. While...
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What Is Corporate Memory & How to Grow & Retain It: Top Tips

Human memory is incredibly powerful. It dictates our career, life, relationships, and in fact, all our everyday errands.  Corporations are no different. Much like its human counterparts, a company’s entire existence depends on its corporate memory collected over the years.  This memory determines an organization’s culture, productivity, performance, and the money it makes in the...
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22 Best Customer Service Tools for 2025

The customer service landscape is evolving rapidly.  From direct in-person conversations and phone calls to chatbots and self-service, customer service has come a long way.  At the center of this remarkable progress is the adoption of technology that is making customer service simpler and more seamless with every passing day.   Companies that are at the...
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How to Reduce Customer Service Costs Without Losing Quality: 11 Proven Ways

Running a customer support function effectively is costly.  But not doing so can be even costlier as you might lose the customers who are the very source of your revenue. So, as a growing business, how do you provide impeccable customer support while sticking to the budget?  Compromising the quality of support is never an...
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What is Tacit Knowledge: Importance, Benefits & Examples

In the bustling business world, where every company is striving to succeed, there is a silent superpower at play—an invisible force that holds the potential to propel businesses to extraordinary heights.  It’s called tacit knowledge. A hidden treasure that often goes unnoticed, yet its impact can be profound and far-reaching. Tacit knowledge is the wisdom...
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How to Create Customer Service Policies: Steps & Best Practices

100% satisfied customers, no bad reviews, zero complaints – sounds dreamy, right?  But does such an ideal situation exist?  In reality, even if you give it your all, customers will still have complaints to raise, issues to be addressed, and questions to ask.  While you cannot control the inflow of customer requests, you can take...
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How to Create SaaS Product Documentation: Guide With Templates & Examples

Over the last decade in customer support and knowledge management, I’ve seen brilliant products lose users, not because the features were bad, but because people couldn’t figure out how to use them. Confusing layouts, missing instructions, or worse, no documentation at all.  On the other hand, I’ve also watched how great documentation turns support tickets...
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9 Golden Tips for Successful Remote Employee Onboarding

Since the outbreak of the pandemic, businesses have been forced to go fully or partially remote.  From face-to-face meetings to online video calls, a lot has changed in how companies operate today.   Although this new work setup has brought with it multiple benefits – higher productivity and lower absenteeism, it has also thrown daunting challenges,...
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Boost Your Online Business With Ecommerce Knowledge Base

What is an Ecommerce Knowledge Base?  An ecommerce knowledge base is a go-to place where prospects and customers can find accurate answers to any questions they have about a company’s products, service, payment, refunds, and more. It is a comprehensive resource offering 24×7 access to necessary information customers need before, during, and even after the...
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8 Tips On How To Handle Customer Complaints (Plus How To Solve Them)

Do you know what makes big brands like Amazon, Apple, and Samsung exceptional?  Besides their high-quality products, what really makes people stick to these brands is how brilliantly they handle customer complaints.  Dealing with customers is an art that requires perseverance and patience, more than anything else. So, whether you are a month-old startup or...
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