Knowledge Management Blogs

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...

Ask any business owner if marketing plays a significant role in growing his or her firm, and the answer would be a resounding yes.  Now ask whether documentation stands anywhere in the picture, and the reply would be a shocking No, except a few who might have realized its importance. With the extent to which...

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...

Providing quality products and services to customers is, of course, the priority of every business. But it does no good when customers’ questions are overlooked, and there is no defined strategy to resolve them.  No matter how easy-to-use your product or service is, customers and prospects will always have some questions. You will need to...

Convincing prospects about your products or services is a daunting challenge. You have to literally read their minds and be cautious while interacting with them, over calls, or emails. You might be a seasoned sales executive with substantial experience, but there is always an interaction that could go wrong.  To be confident and extra sure...

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...