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Why Online Documentation Tools Are Marketing Assets

Why Online Documentation Tools Are Marketing Assets

Ask any business owner if marketing plays a significant role in growing his or her firm, and the answer would be a resounding yes.  Now ask whether documentation stands anywhere in the picture, and the reply would be a shocking No, except a few who might have realized its importance. With the extent to which...
The Ultimate Knowledge Base SEO Guide for 2022

The Ultimate Knowledge Base SEO Guide for 2022

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
How to Create Online FAQs with FAQ Software

How to Create Online FAQs with FAQ Software

Providing quality products and services to customers is, of course, the priority of every business. But it does no good when customers’ questions are overlooked, and there is no defined strategy to resolve them.  No matter how easy-to-use your product or service is, customers and prospects will always have some questions. You will need to...
How to Write a Sales Script for Sales Enablement [With Example]

How to Write a Sales Script for Sales Enablement [With Example]

Convincing prospects about your products or services is a daunting challenge. You have to literally read their minds and be cautious while interacting with them, over calls, or emails. You might be a seasoned sales executive with substantial experience, but there is always an interaction that could go wrong.  To be confident and extra sure...
Personalize Customer Experience for Positive Brand-Building

Personalize Customer Experience for Positive Brand-Building

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...
How to Drive Efficient Customer Experiences Using Marketing Automation Tools

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...
How Can a Knowledge Base Improve Customer Retention

How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...
Enterprise Wiki vs Free Wiki: Which One to Choose and When?

Enterprise Wiki vs Free Wiki: Which One to Choose and When?

Wikis can be used for different purposes and that too in a creative way. A wiki is nothing but an online repository of valuable information that’s used to educate the readers.  There are two types of wikis: Free and Enterprise. Let’s see how they are different from each other.  Free Wiki vs. Enterprise Wiki First, let...
Create Sales Enablement Content to Achieve Marketing Success

Create Sales Enablement Content to Achieve Marketing Success

The crux of every business is to sell products and earn revenue. And there is a whole world surrounding it, full of strategies and methodologies on how to go about achieving this goal. It is like a nervous system of processes that enable businesses to function, change, adapt and succeed. The whole thing can appear...
Conversing with Ian Moyse on Cloud-Based Knowledge Management

Conversing with Ian Moyse on Cloud-Based Knowledge Management

Knowledge management is undoubtedly helping companies to scale up their business today, but there are still many companies that are unaware of how online knowledge management can benefit them.  For those, looking for some valuable insights on knowledge management, we have something worthwhile for you. Read our latest interview with Ian Moyse, who is the...