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Building Consumer Awareness Can Actually Sell Your Brand

Building Consumer Awareness Can Actually Sell Your Brand

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...
Want to Keep Your Employees Engaged at Workspace? Here’s How!

Want to Keep Your Employees Engaged at Workspace? Here’s How!

Human resource managers world over are struggling to improve employee engagement levels in their business organizations. A recently-conducted survey by Gallup confirms this, indicating that only 32% of employees in the US are actively engaged in their place of work. The figure stands at 13% for employees working worldwide. The survey paints a bleak picture...
25 Reasons That Will Convince You to Create an Enterprise Wiki

25 Reasons That Will Convince You to Create an Enterprise Wiki

Companies today understand the importance of delivering excellence to customers. Now, without a shadow of a doubt, they are pulling all stops to try to keep their clients happy. But, in this rush to gain customer attention and loyalty, it’s their workforce that’s getting sidelined and not getting the focus they deserve. Employee dissatisfaction has...
How to Make the Search Engine Hate Your Knowledge Base

How to Make the Search Engine Hate Your Knowledge Base

The reason why customers stop using a product or service is that they can’t access information right away or they end up with a low-key customer support service. For that purpose, it’s necessary that you create an online knowledge base that gives you a competitive advantage in your niche and helps you expand your customer...
8 Common Mistakes E-commerce Entrepreneurs Tend to Make in a New Business

8 Common Mistakes E-commerce Entrepreneurs Tend to Make in a New Business

E-commerce entrepreneurship is not for the faint-hearted given the slew of challenges involved. You need patience, courage and a strong will to get going regardless of how big the mountain of challenges is. To be honest, online entrepreneurship is not everyone’s cup of tea. And yet, people are taking the plunge into it not just...
How to Build a Perfect Wiki for Your Business

How to Build a Perfect Wiki for Your Business

A report by McKinsey has confirmed that: A working professional spends 28% of his workweek reading and answering emails 20% of a week goes in searching and gathering information These statistics confirm that searching for information is a tough task when it is unorganized and unstructured. Many companies today are grappling with this issue, figuring...
Does Your Workforce Spend Too Much Time Searching for Information?

Does Your Workforce Spend Too Much Time Searching for Information?

Corporate professionals have to deal with a humongous amount of data on a daily basis. Especially for those at the managerial level, this task becomes even more tedious when the information is scattered across various files and folders. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on an average—searching...
5 Winning Strategies to Retain your Employees

5 Winning Strategies to Retain your Employees

Employee engagement is a formula that HR managers have been trying to crack for long. Given the increasing rates of employee turnover, they are struggling to find the right way to engage employees. Should you be concerned about it? If you see the figures below, you will definitely be, in case you aren’t. A research...
Employee Handbook Content – Turn Your Handbook From Good to Great

Employee Handbook Content – Turn Your Handbook From Good to Great

A well-written, information-rich employee handbook is a valuable business asset.  It spells out the rules of the game and conveys your vibes and values clearly. In short, it helps you achieve your ultimate goal – employee happiness.  The question is, how do you ensure that your employee handbook is of real help to your workforce? ...