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Difference Between Help Desk and Knowledge Base Software

Difference Between Help Desk and Knowledge Base Software

As the business environment gets more competitive, customer expectations have significantly gone up. Today, more than ever before, buyers value the quality of customer service they get from brands. A Microsoft study shows that 54% of customers have high customer service expectations, with 69% of them rating it as very important in their choice of...
Tips to Provide Seamless Customer Support During Holiday Season

Tips to Provide Seamless Customer Support During Holiday Season

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...
10 Ways to Scale Customer Support: Steps for Business Growth

10 Ways to Scale Customer Support: Steps for Business Growth

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...
Buyers’ Guide: Features to Look for While Choosing Wiki Software

Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...
The Ultimate Knowledge Base SEO Guide for 2024

The Ultimate Knowledge Base SEO Guide for 2024

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
How to Create an FAQ Page: Steps & Examples

How to Create an FAQ Page: Steps & Examples

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...
Personalize Customer Experience for Positive Brand-Building

Personalize Customer Experience for Positive Brand-Building

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...
How to Drive Efficient Customer Experiences Using Marketing Automation Tools

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...
How Can a Knowledge Base Improve Customer Retention

How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...
It’s About Time You Went Paperless with Online Documentation

It’s About Time You Went Paperless with Online Documentation

We all know the story of paper and how it has become an indispensable part of our lives. Imagining a world without paper is not possible since everything that we see around us – books, documents, user manuals, brochures, cartons, online documentation etc. are paper-based. Pity eucalyptus, pine and many other trees that are rampantly...